There is no universal strategy for family entertainment.

There is a global business goal: every FEC needs to attract visitors. But the way that gets done is different in every region.

Because the way people treat retail is different in every region. And FEC, more than any other anchor category, lives or dies inside that local retail logic.
Six regions. Six different versions of the same business.

In Southeast Asia, retail is blooming and you fight for slots in the best malls. Shopping still pulls families; food and family entertainment are the rising anchors. Metric: footfall per slot.

In the Middle East, retail develops fast as one integrated entity, with single holdings designing retail, entertainment, and hospitality as one district. Metric: daily destination capture.

In North America, retail is developed. Class-A malls thrive on experience-led leasing while B and C malls remain in decline. Metric: stabilized NOI and tenant-mix risk.

In Latin America, retail is blooming with the same fight for slots, and the mall is the social fabric of the family weekend. Metric: footfall per slot, again.

In Australia, retail is developed and AU prime retail rents are among the highest globally. New concepts choose standalone or warehouse adjacency over inline mall retail. Metric: sales productivity per square meter.

In Europe, family entertainment and restaurants drive traffic, retail generates the revenue, and real estate owners are willing to invest more. Metric: footfall lift per TI dollar.

Same goal: bring families through the door. Six different rulebooks for how it gets done.

Can the same concept win in every market? Yes. It is built around kids.
Can the business model run the same? No. The way we at Hello Park structure deals is different in every country.
And the strategy is negotiated locally, every time, at the table where the regional rulebook is written.

Which row sounds most like the markets you're underwriting right now?